The Four Seasons

2014

Brand identity makeover for The Four Seasons Hotel in Canary Wharf. This Project involved taking the existing internal branding elements and refocusing them to help target a wider audiance. 

The brief called for a fresh more lively design aproach to bring in more family orientated clients.



Identity Design for Hotel brand Local version.

Sketch London

   
2015

Sketch london is a restaurant like no other, It features four restaurants inside the 18th century town house, a bar and a very unusual toilet.

The aim of this project was to reimagine the Sketch identity.

The concept behind it was to reveal how sketch gives their guests that moment, during a evening at sketch a moment can be found that is unlike another you have experienced. From this Alex used a multitude of experimentation and design ideas before using an auto drawing technique and music to create the final outcome.

Sketch london Rebrand