The Four Seasons


Brand identity makeover for The Four Seasons Hotel in Canary Wharf. This Project involved taking the existing internal branding elements and refocusing them to help target a wider audience. 

The brief called for a fresh more lively design approach to bring in more family orientated clients.

Identity Design for Hotel brand Local version.

Sketch London


Sketch london is a restaurant like no other, It features four restaurants inside the 18th century town house, a bar and a very unusual toilet.

The aim of this project was to reimagine the Sketch identity.

The concept behind it was to reveal how sketch gives their guests that moment, during an evening at sketch, a moment can be found that is unlike any other you have experienced. From this, Alex used experimentation in auto drawing technique and music to create the final outcome.

Sketch london Rebrand